Marketing Projects
This project was presented to me in the introductory class of my Professional Writing minor. Our class partnered with a company out of Greensboro, NC named Mindful Supply Co. to help spread awareness of the brand to a younger target market and expand the location of sales. The team and I decided to create a mock-up mobile application which appeals to a younger demographic as well as make the business more accessible. We were given less than two months to form a detailed report on why we chose an app, a plan for the company pursue building the application, and be prepared to pitch our idea to the owners of the company. Below you can find the project memorandum, script, and presentation.
Mindful Remodel | Spring 2018
The goal of this project was to invent a product that is completely new to market as a product extension under a popular company. Me and three others chose to market a contact lens that could video record, take pictures, and be customized to fit the consumers prescription through the company Microsoft. We then created a marketing plan to explain the logistics, market strategy, SWOT analysis, Public Relations, and any other step that would need to be taken in order to get this product to the production stage. I was also in charge of creating a mock up advertisement, so check that and the marketing plan out below.